scalecraft
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Ads that sell. Growth that scales.

Scalecraft is the creative and growth studio for ecommerce and D2C brands in Europe. We write the scripts, make the ads and run them, all in one team.

L B C O

Trusted by 11 brands across Europe, North America and North Africa

Trusted by the brands we work with

Gavroche

Most brands don't have an ad problem. They have a creative problem.

That is why everything starts with a script. We study your customers, find the angles that make them buy and write hooks built for the first three seconds.

Ad script UGC ad, voiceover sample
0:00
Hook

“I replaced five products with this one.”

0:03
Story

“My shelf was full and my skin still looked tired.”

0:06
Offer

“The starter set is linked below.”

0:09

What we do

Creative first, with everything around it you need to grow.

Our core

Creative strategy and scripts

Research, angles, scripts and hooks, plus UGC, video and static ads produced and tested every week.

Ads and conversion

Meta, TikTok and Google campaigns managed for profit, plus landing pages and emails that turn clicks into orders.

Shopify stores

We design and build Shopify stores that load fast and sell: theme setup, custom sections, apps, product pages and launch.

AI automation

Shopping assistants, customer service bots and automated reports that save your team hours every week.

How we work

01

Audit

We review your ads, store and numbers to find what holds growth back.

02

Script

We write the angles, hooks and scripts for your first batch of ads.

03

Test

New creatives go live every week. We keep what works and cut the rest.

04

Scale

Budget moves behind the winners, across channels and markets.

See it in motion

Our showreel: how we think, how we test and who builds it. Made in house, like everything we make for your brand.

Made for Reels

Vertical, captioned and ready to post.

The creative problem
Same product, three hooks
Meet the team

Fresh from the studio

The creative style we bring to your brand. Every post here was scripted and designed by our team.

ads that sellscripts that convertgrowth that scales

Brands we have worked with

From global names to fast growing D2C brands in Europe, North America and North Africa. Detailed case studies coming soon.

Lash and brow care, Germany

Beauty, USA

Fashion and travel, France

Sustainable home care, Germany

Scalp care, Germany

Footwear, Canada

Pet and home care, USA

AI software

Escape room, Tunisia

Gavroche

Tunisia

Your brand next? Book a growth call

Results you can track every week

Our clients' data belongs to them, so we don't post their ad accounts or internal numbers here. What we can show you is how you'll see yours: a live report, updated every week, that tells us what to scale, what to cut and what to test next.

Paid social performance
Last 30 daysMeta, TikTok, GoogleSample report, illustrative numbers
Ad spend€12,480vs previous 30 days8%
Revenue€46,170vs previous 30 days31%
ROAS3.70vs previous 30 days21%
CPA€18.40vs previous 30 days14%
Top creatives this month
CreativeSpendROASCTRNext step
UGC testimonial, hook B€3,2404.82.9%Scale
Before and after, 15s€2,6104.12.4%Scale
AI product demo€2,1803.92.1%Keep
Problem first, v3€1,9203.21.8%Iterate
Static offer card€1,4102.61.3%Cut
Spend by channel
Meta58%
TikTok27%
Google15%

Client numbers stay private. Curious what this could look like for your brand? We'll walk you through it on a free call.

Book a growth call

Why brands work with us

What we bring to every account, from the first script to the hundredth variation.

Better creatives, better results

We study what makes your customers stop scrolling and act, then build videos that feel native to the feed and are made to convert.

A team you can rely on

Clear communication, consistent delivery and a team that is always ready to test new angles and improve your ads.

UGC that feels real

Content that sounds like your customers, not like an ad. We learn your brand voice and write UGC scripts that speak straight to your audience.

Testing, not guesswork

We test hooks, messages, angles and formats, and let the data show what resonates with your customers.

A steady flow of new creatives

New concepts and variations every week, always on brand, so your ads never go stale.

Built for growth

Creative thinking with a performance mindset: understand the customer, sharpen the offer and build creatives that move your numbers.

The team

A small senior team covering strategy, media buying, creative and development.

Hayder Hamed

Hayder Hamed

Media buying and AI creatives

Meta AdsMedia buyingAI creatives
Hedi Amine Chaabani

Hedi Amine Chaabani

AI and data

AIData
Ali Hamed

Ali Hamed

AI creative and Shopify

ShopifyAI promptsAfter Effects
Bayram Dougaz

Bayram Dougaz

Video editor and developer

Video editingWeb developmentMotion

One team, four languages

Your scripts and ads sound local in every market, never translated word for word.

English Deutsch Français العربية

Ready to scale what works?

Book a free 20 minute call. We look at your ads, scripts and numbers and show you where your next stage of growth is.

Book a growth call

No commitment. Just a clear plan.